Music Industry Blog

The removal of all of Taylor Swift’s albums from Spotify and other streaming services is sending minor shockwaves through the music industry. Swift’s label Big Machine has long adhered to a streaming windowing strategy and there is pretty compelling evidence that the approach has paid dividends. Swift’s ‘1989’ is not only on track to be the only million selling US album this year it is also set to have the highest ever first week album sales for a female artist, again in the US. No mean feat considering how much album sales have tanked. While it is impossible to prove the exact degree of causality, it would be fatuous to claim that windowing had done anything less than not hurt those sales. Windowing is an issue that refuses to go away but is a natural effect of the transition phase we are in.

Some artists and labels were just as…

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