While programmatic ads continue to reshape the web advertising landscape, the market for advertising at public events still lags behind.

HelloSponsor, which just launched after going through AngelPad’s accelerator, is looking to modernize event sponsorship for brands by simplifying the experience and building up metrics so that they can measure the impact of their campaigns.

HelloSponsor co-founder Greg Kubin says that the way brands set up sponsorships is still stuck in the past. There are the obvious opportunities, like massive sporting events, that have well-established sales channels that require lots of negotiation and generally involve bidding against everyone looking for easy placement.

But there’s a multitude of events that happen each year than bring in thousands of people each that struggle to get sponsors despite bringing in attractive audiences. Kubin says that HelloSponsor is trying to make it easier for brands to “find these individual opportunities in multiple markets…

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