Music Industry Blog

Today at MIDEM I presented the findings of an exclusive piece of research conducted by MIDiA Research in conjunction with MIDEM entitled ‘On Demand In Demand: Meeting The Needs Of The On Demand Fan’.  The resulting report will be made available exclusively to MIDEM attendees and also to MIDiA Research subscribers.  Here are some highlights.

Streaming is the way in which people engage with music and is creating fundamental behavioural shifts among subscribers emerging that point to the future of music consumption.  The abundance of choice represented by 30million tracks is leading to shallower engagement, especially among subscribers.  58% of subscribers report listening to individual albums and tracks just a few times while 60% are doing this more than they used to because the are discovering so much new music.  With CDs and downloads the buyers typically listened many times over because a) they had paid for the…

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